Customers are the pillars of a company; however, to reach out to them with your products and services, targeted marketing helps you attain more success. Customer intelligence is based on data, and ever since the digital market has entered the scene, it has to be valued as it can accurately track and measure business success. This data needs to be stored safely, and when marketing campaigns are launched, it has to be matched to the customer profile. This is where data is an essential part of direct marketing, and if you are a business, you should pay attention to it, or else you might lose customers and sales to other peers.

• Daniel Klibanoff– customer data and its role in the growth of your business 

When you are a business owner, you must safeguard your customer’s data as they are aware you are using their personal information for marketing purposes. If you get this data wrong, they will never forgive you. This means marketing with the correct data helps you get the marketing success when it comes to lead conversions and sales.

Daniel Klibanoff is a widely respected entrepreneur in Asheville, North Carolina, USA. He has generated millions of dollars in revenue for all of the companies he owns. In 1982, he began his data business with just $500 and, over time, converted it into one of the most credible marketing and data solution providers in the region. His clients include BlueCross BlueShield, Allstate, Mutual of Omaha, AARP, and others in the nation.

Currently, he is the President and the CEO of Multimedia Lists Inc in the USA. It is a popular multi-channel data solution and channel audience provider to clients across the globe. He has been instrumental in pioneering and bringing into the market a comprehensive database of 100 000,000 holders of credit cards with TransUnion. It is the first time that a famous credit bureau has released data for offers of a non-credit nature. This led him to generate over $20,000,000 as revenue for both his company and TransUnion.

• Customer data and direct marketing 
  

To attract the right-targeted customers, you need to have the appropriate customer data, as this helps you market products and services to the right people. This data will help your company calculate your potential in the prevailing market and allows you to segregate your audience into smaller segments for better success. You can better identify the demographics of the customer profile and customize the campaign for direct emails to them with offers about your services or company.

According to Daniel Klibanoff, data determines the costs of the campaign and provides a benchmark against which your business can evaluate the ROI or its results from the organization, based on the percentage of sales that you have gained from the campaign. It also aids your business in using this historical data for making predictions about the customers when it comes to interactions with them in the future.